He recently launched a MasterClass Session. His New Jersey–based studio runs multiple YouTube channels, including the just-launched Auto Focus, spotlighting electric vehicles. Brownlee also cohosts Waveform: The MKBHD Podcast.

And as a truly independent editorial voice with a level of cred that now rivals vaunted tech publications, he has inspired a generation of young upstarts.īut that’s not all. His laser-focused but often humorous observations, combined with deep knowledge and passion, have helped him appeal equally to diehard tech fans and mainstream viewers. Wearing many hats - creator, interviewer, podcast host, instructor, Ultimate Frisbee player - the 28-year-old has shifted perceptions of what a tech authority can be and what the success of a digital innovator can look like. More than a decade later, he’s evolved into MKBHD, one of the most prominent and popular tech personalities in the world.īrownlee has now lived so much of his life on YouTube that it scrolls like an accelerated autobiography - New Jersey teen casually uploading webcam clips of his golf swing grows up to be a worldwide influencer producing the internet’s slickest tech videos with the help of a $50,000 camera mounted to a $250,000 remote-controlled robot arm. Just ask Marques Brownlee, who, like Michael Jordan missing the varsity basketball cut in high school, was rejected from YouTube’s partner program … twice. And you sure as heck don’t get there overnight. Unlike other individuals online who simply rate/recommend particular technology products, Marques Brownlee adds a personal touch that makes him ‘one of the biggest voices in consumer tech’.You don’t pick up 16.4 million YouTube subscribers and more than 3 billion views by sitting around hoping. On both his Twitter and Instagram he creates polls, giveaways, and discussions that add a personal touch to his online persona. Likewise, Brownlee’s approach to audience engagement is evident throughout his entire online presence. Staying relaxed and informal, whilst remaining engaging and informative is where Brownlee’s content shines, and has played a key role in making him ‘one of the most savvy and successful youtubers’. Marques Brownlee at the 2019 LA Tech Awards Īccording to a study within the Elon Journal, there are 3 important characteristics when maintaining a strong online presence:īrownlee’s confidence and authenticity is particularly noticeable within his ‘talking tech’ youtube series, which I think best encapsulates his approach to content.

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